How does Machine Learning Improve PPC Advertising?
Machine learning can improve PPC advertising in a few ways. First, it can help to better target…
What are Display URLs and Why Should You Use Them?
In paid search, the display URL is the URL that is shown in the ad. It is…
How Do You Measure Effective Click-Through Rates?
The effective click-through rate (CTR) is a measure of the success of an online advertising campaign. It…
What Alternatives are there to Google?
There are many alternatives to Google that you can use for various purposes. Some popular alternatives to…
What are Some Common Types of Ad Fraud?
Ad fraud is a type of scam in which criminals use various tactics to trick advertisers into…
What is Brand Perception and How Can We Measure it?
Brand perception is the way in which a brand is perceived by consumers. It’s the overall impression…
What does Google consider Relevant Content?
Google considers content to be relevant if it is closely related to the keywords or phrases that…
How to Get More Organic Traffic from Google?
Google drives traffic to a website by including it in search results when someone searches for keywords…
What is Paid Search Management?
A paid search management service is a type of digital marketing service that helps businesses improve their…
What is Search Ranking in SEO?
“Search ranking” in SEO refers to your content’s position on search results pages (SERPs). If you have…