What are Performance Max Campaigns?
Google Ads is a popular and effective platform for businesses looking to promote their products and drive…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What is Paid Search Management?
A paid search management service is a type of digital marketing service that helps businesses improve their…
What is Search Ranking in SEO?
“Search ranking” in SEO refers to your content’s position on search results pages (SERPs). If you have…
What is Search Engine Optimisation?
SEO is an abbreviation for “Search Engine Optimisation.” The purpose of SEO is to increase a website’s…
What are Unnatural Links?
Unnatural links are similar to purchased links, in which they occur not because of editorial choice or…
What is Referral Traffic?
Referral traffic is web traffic that is sent from one website to another site. You can usually…
What are Purchased Links?
Purchased Links are backlinks generated through the transfer of money, or something of value, for the link….
What is Page Authority?
Page Authority, similar to Domain Authority, is a way of measuring a page’s ranking capabilities. Whilst similar…
What is a NoFollow Link?
NoFollow Links are backlinks that do not count towards the page that it’s linked to’s ranking. NoFollow…
What is a Link Profile?
A link profile outlines all the backlinks that are directed to a specific website. Having a link…