Google drives traffic to a website by including it in search results when someone searches for keywords or phrases that are related to the content on the website. Google uses algorithms to determine the relevance and quality of a website’s content and ranks it in search results accordingly. The higher a website ranks in search results, the more likely it is to get traffic from Google.
In addition to ranking websites based on their relevance and quality, Google also takes into account other factors, such as the user’s location and search history, to personalize search results and deliver the most relevant results to each user.
Google also offers various advertising options, such as Google Ads, that allow businesses to pay to have their websites displayed at the top of search results or on other websites, which can also drive traffic to their sites.
However, if you’re not willing to pay for it, there are several things you can do to gain more traffic from organic listings:
- Optimize your website for search engines by using keywords in your page titles, headings, and content. This will make it easier for Google to understand what your website is about and rank it higher in search results.
- Create high-quality, original content that provides value to your readers. Google rewards websites that offer unique and informative content, so make sure to regularly publish fresh and engaging content on your site.
- Use social media to promote your website and share your content. This will help drive traffic to your site and improve your search engine rankings.
- Build high-quality backlinks from other websites to your own. This will show Google that your website is credible and trustworthy, which can help improve your search engine rankings.
- Make sure your website is mobile-friendly and loads quickly. Google favors websites that are easy to use and navigate on mobile devices, so make sure your site is optimized for mobile users.
- Monitor your website’s performance and track your progress using Google Analytics or other web analytics tools. This will help you identify areas for improvement and track your progress over time.
Finally, remember that the more relevant and high-quality your content is to what users are searching for, the better chance of generating more organic traffic.