“Search ranking” in SEO refers to your content’s position on search results pages (SERPs). If you have a No. 1 ranking, your website will appear first on search engine results pages. Unless there is a sponsored result (an ad) or an answer box above it, it will appear at the top of the page.

Ideally, your website’s content should appear as one of the first three results.That’s because those positions receive nearly half of all SERP clicks, and more clicks imply more traffic and the possibility for leads and sales.

Even if your website isn’t in the top three, it’s still a good sign if it appears on the first page of SERPs. If it doesn’t, you’ll almost certainly lose organic traffic because 95 percent of consumers only look at the first page of SERPs.