What is a Google My Business Listing?
A Google My Business Listing is a listing on Google that is offered completely free and allows…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What does organic mean in SEO?
As opposed to paid search advertisement, organic means placements on search engine results pages that are earned…
What is a Local Pack Serp in SEO?
A local pack is a collection of three local business listings that appear at the top of…
What is intent in SEO?
In terms of SEO, intent refers to what a user is really looking for / what they…
What are image carousels?
Image carousels from an SEO perspective are image results in some search engine results pages that are…
What are Featured Snippets?
Featured snippets are answer boxes that appear at the top of search engine results pages certain queries….
What does De-indexed mean?
De-indexed refers to having a page or multiple pages being removed from Google’s index.
What is Black hat SEO?
Black hat SEO is where users carry out search engine optimisation practices that violate Google’s quality guidelines….
What is Crawling?
From an SEO perspective, crawling is the process where search engines, such as Google, discover your web…
What are 10 Blue Links?
Did you know that in the past, search engines such as Google used to present their search…