A local pack is a collection of three local business listings that appear at the top of search engine results pages for searches with a local intent. These searches, which frequently include phrases like “near me” or the name of a specific location, are intended to help users find businesses in their immediate vicinity.

For example, if a user searches for “petrol station near me,” Google may display a local pack at the top of the results page, which includes three nearby petrol stations. This contributes to a better user experience by delivering more relevant and useful results.

Local packs can help to improve local SEO in addition to improving user experience (search engine optimization). When a company appears in a local pack, it increases its visibility and credibility, resulting in more traffic and conversions.

To optimise for local pack serp, businesses should ensure that their Google My Business listing is complete and accurate, and that their online content contains relevant keywords and local citations. Businesses can improve their local SEO and increase their chances of appearing in local packs by following these best practises.