What are Spammy Tactics?
Spammy tactics, from an SEO perspective, includes black hat style tactics that violate search engine quality guidelines…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What are Search Quality Rater Guidelines?
Search Quality Rater Guidelines are simply guidelines that human reviewers use to rate the quality of a…
What are Search Forms?
Search forms are search functions or search bars on a website that help users find pages on…
What is Relevance?
Relevance, in SEO, refers to how relatable the users search query is to the result that they…
What is Rankbrain?
Rankbrain is the machine learning component that makes up Google’s core algorithm and adjusts ranking by promoting…
What is Personalisation on Search Engines?
Personalisation, from a search engine perspective, refers to the way a search engine will modify a user’s…
What is Navigation?
Navigation is put simply a list of links that helps users visit other pages on a website….
What are Meta Robots Tag?
Meta Robots Tag are pieces of code that provide crawlers instructions for how to index pieces of…
What is a Manual Penalty?
A manual penalty is a “Manual Action” from Google where a human reviewer has decided that certain…
What are Login Forms?
Login forms are forms that require some form of authentication before a user can access content. Login…