What is Search Volume?
Search volume simply means the number of times a phrase was searched. There are plenty of keyword…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What are Regional Keywords?
Regional keywords are keywords that are unique to a specific location. This is used to explore trending…
What are Navigational Queries?
A navigational query is a query in which the user is trying to get to a certain location…
What are Long-Tail Keywords?
Long-tail keywords are longer than typical search queries, these usually contain more than four or five words….
What is Keyword Difficulty?
Keyword difficulty, sometimes known as competition, is a varying metric that is used to determine how challenging it…
What are Informational Queries?
An informational query is a query in which the user is searching for specific information, such as…
What are Commercial Investigation Queries?
Commercial investigation queries are queries in which the user wants to compare a range of products to…
What is Ambiguous Intent in SEO?
Ambiguous intent, from an SEO perspective, refers to a user search (via a search engine) where the…
What is the X-robots-tag?
X-robots-tag is like the usual meta robots tags, however this tag provides instructions to crawlers on how…
What are URL folders?
URL folders are sections of a site that occur after the (‘.com’) TLD in the URL. These…