What are Header Tags?
Header tags are part of HTML coding on websites and is used to assign headings on your…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What are Geographic Modifiers?
Geographic modifiers are terms used to describe a location or service existing in a physical area. An…
What is Duplicate Content?
Duplicate content is content that appears multiple times between domains or pages of a single domain. Duplicate…
What is Auto-Generated Content?
Instead of being written by a human, auto-generated content is created automatically by a computer programme or…
What is Anchor Text?
Anchor text is the text in which links to other pages.
What is Alt Text?
Alt Text, also known as alternative text, is the text that describes the images on web pages…
What are Transactional Queries?
Transactional queries are a part of the marketing funnel, and outline the last search that makes the…
What are Seed Keywords?
Seed keywords are simply the term use to describe the primary words that portray the product or…
What are Google Search Operators?
Google Search Operators are special commands and characters that can be attached to a user’s search query…
What are Seasonal Trends in SEO?
Seasonal trends refer to the popularity of keyword phrases over a certain period of time. An example…