What is Protocol?
Protocol is the “http” or “https” that stands before a domain name. This governs how information is…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What is Google’s Panda?
Google’s update known as Panda is an algorithm update in 2011 that targeted low-quality content through ensuring…
What are Meta Descriptions?
Meta descriptions describe the contents of the current webpage via the HTML code that they sit on….
What is Local Business Schema?
Local business schema is structured data markup that is placed on a website’s page for the purpose…
What is Link Quantity?
Link quantity is the volume/number of links that can be found on a webpage.
What is Link Equity?
Link equity is the authority or value that a link can provide to it’s destination. Having high…
What is Link Accessibility?
Link accessibility is ensuring a link within a site’s content can be easily found by search engine…
What is Keyword Stuffing?
Keyword stuffing is a spammy tactic that involves using important keywords more than they’re needed in website…
What is an Image Sitemap?
An image sitemap is a sitemap containing only the image URLs of a website.
What is Image Compression?
Image compression is the act of making image file sizers smaller without impacting the image’s visual quality….