What are Local Queries?
A Local Query is a query where the searcher is looking for something in a certain location,…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What are URL Parameters?
URL Parameters are pieces of information appended to a URL, usually following a question mark, to change…
What is a Sitemap?
A sitemap is a file containing a list of URLs from your site that crawlers can use…
What is Robots.txt?
Robots.txt is a file or files, within a site, that suggests which parts of your website search…
What is PageRank?
PageRank is a part of Google’s core algorithm and is a link analysis system that calculates the…
What is Google Search Console?
Google Search Console is a free program provided by Google that allows site owners to monitor how…
What is a NoIndex Tag?
A NoIndex tag is a meta tag that instructions a search engine not to index the page…
What is an Index Coverage Report?
An Index Coverage Report is a report in Google Search Console that shows you the indexation status…