What are Webmaster Guidelines?
Webmaster Guidelines are guidelines from search engines like Google, Bing and Yahoo that are made for the…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What is Prominence in Local Pack SEO?
Prominence, when referring to local pack, outlines companies that are considered both well-liked and well-known outside of…
What does URL stand for?
URL stands for ‘Uniform Resource Locators’ and refers to the addresses or locations for standalone pieces of…
What does traffic mean in SEO?
Traffic in terms of SEO simply is the number of visits a site gets. Some people measure…
What does SERP stand for?
SERP is just simply an acronym for Search Engine Results Page and is the page users see…
What are SERP features?
SERP Features are basically any element in a search result that goes beyond the traditional organic webpage listings…
What is a Search Engine?
A search engine is a program that retrieves and presents information based on the request made by…
What is a Search Query?
A search query is the process of entering a keyword or phrase into a search engine. These can be…
What are People Also Ask boxes?
In terms of SEO, the “People also ask” box is a direct answer to a user’s search…
What does Indexing mean?
Indexing, from an SEO perspective, means the website or the URL is added into the database of a search engine,…