What is Caffeine in SEO?
Caffeine from an SEO point of view is what Google calls it’s web indexing system. Caffeine is…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What is caching?
Caching is the process of a web page or a piece of information being saved temporarily, so…
What are bots?
Bots, also sometimes referred to as ‘spiders’ or crawlers’, is what search engines use to read content…
What are backlinks?
Backlinks, also known as inbound links (as opposed to outbound links) are hyperlinks from other websites that…
What are Algorithms?
Algorithms are processes or formula where stored information is retrieved and ordered in meaningful ways and presented…
What are Advanced Search Operators?
Advanced search operators are just special commands and characters that users can type into the search bar…
What is 5xx status codes?
Unlike 2xx Status Codes or 4xx Status Codes, 5xx Status Codes is a class of status codes that…
What is 4xx Status Codes
Unlike 2xx Status Codes, 4xx Status Codes is a class of status codes that outline the request…
What is 2xx Status Codes?
2xx Status Codes is a class of status codes that outline the request for a page has…
What is White hat SEO?
White hat SEO, opposite to Black hat SEO, is search engine optimisation practices that follow guidelines set…