What is Javascript?
Javascript is simply a programming language that adds dynamic and flowing elements to static web pages. These…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What are Internal Links?
Internal Links are simply links on a website that point towards other pages on the same site….
What is HTML?
HTML, an acronym for Hypertext markup language, is the language used to create web pages online.
What are Google Quality Guidelines?
Google Quality Guidelines are guidelines published by Google detailing tactics, such as black hat SEO, that aren’t…
What is Engagement?
Engagement refers to how users interact with your website, whether that’s through filling in a form, clicking…
What is Distance in SEO Terms?
Distance in SEO, in the context of local packs, refers to the proximity of a search result,…
What are Crawler Directives?
Crawler directives are a set of instructions that webmasters can use to communicate with search engines and…
What is a Crawl Budget?
A crawl budget is the average number of pages a search engine bot will crawl on your…
What is Cloaking?
Cloaking is the black hat art of showing different content to search engines than you show to…
What are Citations?
Citations, often referred to as Business Listings, are online references to local business information such as their…