Google Shopping offers a variety of ad formats to help businesses showcase their products to potential customers. These ad formats are designed to be engaging and informative, and can help businesses drive more traffic and sales for their products.
One of the most popular ad formats on Google Shopping is the product listing ad (PLA). This ad format displays a product image, price, and a brief description of the product. When a user clicks on the ad, they are taken to the product page on the business’s website, where they can learn more about the product and make a purchase. The PLA ad format is a great way for businesses to showcase their products and drive traffic to their website.
To create a PLA ad, businesses first need to have a Google Merchant Center account. The Google Merchant Center is a free tool provided by Google that allows businesses to manage their product listings on Google Shopping. To sign up for a Google Merchant Center account, businesses can visit the Google Merchant Center website and click on the “Sign Up” button.
Once a business has a Google Merchant Center account, they can add their products to Google Shopping and create a PLA ad. To create a PLA ad, businesses need to provide information about the product, including its name, price, and product category. They also need to provide an image of the product and a link to the product page on their website. This information is used by Google Shopping to create a product listing for the product, which is then shown to potential customers on the Google search engine and other Google properties.
In addition to the product information, businesses can also use the Google Merchant Center to customize the appearance of their PLA ad. This includes options such as the font and color of the product title and price, and the layout of the ad. By customizing the appearance of their PLA ad, businesses can create an ad that is visually appealing and stands out to potential customers.
Another ad format available on Google Shopping is the showcase ad. This ad format allows businesses to create a carousel of product images that users can scroll through. The showcase ad also includes a brief description of the business and links to the business’s website and social media pages. This ad format is a great way for businesses to showcase a wide range of products and drive traffic to their website.
To create a showcase ad, businesses first need to have a Google Ads account. The Google Ads platform is a tool provided by Google that allows businesses to create and manage their advertising campaigns on Google Shopping and other Google properties. To sign up for a Google Ads account, businesses can visit the Google Ads website and click on the “Sign Up” button.
Once a business has a Google Ads account, they can create a showcase ad by selecting the “Shopping” campaign type and then choosing the “Showcase Shopping ads” option. This will allow the business to create a carousel of product images and a brief description of their business. The business can then choose the keywords and other targeting options that will be used to show the ad to potential customers.
In addition to these ad formats, Google Shopping also offers a number of other ad formats to help businesses showcase their products. For example, the local inventory ad format allows businesses with a physical store to display their products and availability at the store. This ad format is a great way for businesses to drive in-store traffic and sales.
To create a local inventory ad, businesses first need to have a Google Ads account and a Google My Business account. The Google My Business account is a free tool provided by Google that allows businesses to manage their online presence on Google, including their business listing on Google Maps and Google Search. To sign up for a Google My Business account, businesses can visit the Google My Business website and click on the “Sign Up” button.
Once a business has a Google Ads account and a Google My Business account, they can create a local inventory ad by selecting the “Shopping” campaign type and then choosing the “Local inventory ads” option. This will allow the business to link their Google My Business account to their Google Ads account, and to choose the products and locations that will be included in the local inventory ad.
Another ad format available on Google Shopping is the sponsored products ad. This ad format allows businesses to display their products in a sponsored section at the top of the search results page. This can help businesses increase the visibility of their products and drive more traffic and sales.
To create a sponsored products ad, businesses first need to have a Google Ads account. They can then create a sponsored products ad by selecting the “Shopping” campaign type and then choosing the “Sponsored products” option. This will allow the business to choose the keywords and other targeting options that will be used to show the ad to potential customers.
In conclusion, Google Shopping offers a variety of ad formats to help businesses showcase their products to potential customers. By using these ad formats, businesses can effectively showcase their products and drive traffic and sales for their business. By using the tools and features provided by the Google Merchant Center and Google Ads, businesses can create and manage their ads on Google Shopping and improve the performance of their advertising campaign.