AR (Augmented Reality) overlays visual information on top of the physical environment. The technology employs a live image that is aligned with the user’s real-world surroundings. The end result is both virtual and spectacular! Augmented reality is poised to help organizations by providing some very intriguing user experiences that increase business outcomes.
Augmented Reality and SEO
Google has been keeping an eye on the application of augmented reality in everyday life and its services, and in May 2019, it introduced a new search function used by Google Lens and augmented reality during Google I/O, an annual event dedicated to web developers.
The new feature integrates the use of ordinary smartphone cameras, computer vision, and augmented reality to overlay information and materials with their physical surroundings. The end result, which is certain to impress, is the ability to display 3D models of virtual items in your home.
American mobile SERPs now show augmented reality graphics for the selected searches. They will soon be available in all languages on Google, the world’s most popular search engine, so people can see them.
The “View in 3D” button is part of the well-known knowledge graph. It lets you change and move the model in augmented reality using your smartphone.
But, how will this impact search engine rankings?
Google’s aim as a search engine is to deliver the most relevant answers to user searches. Google uses data such as user search history, location, and preferences to provide better search results in an effort to improve the searcher experience.
AR content has the ability to increase user experience and engagement. Therefore, if utilized correctly on your website, you stand a better chance of ranking higher in Google’s search results.
Given how Google has used augmented reality (AR) in its search results, soon website content for AR-based content will be crawled, indexed, and ranked higher in Google SERPs via visual search. Organic search experts will need to use augmented reality technology to make their content more likely to show up in the search results.
Content is frequently referred to as the King of SEO. When discussing augmented reality content, it can take several forms, including video, social sharing, reviews, 3D objects, and so on.
As a result, content marketers will need to invest more in visual materials such as infographics, videos, photos, and so on. Smartly optimized content will help you meet your audience’s needs and improve your search engine rankings at the same time.
For example, in fashion retail e-commerce, augmented reality can be utilized to provide the audience with a “virtual changing room” experience. Users may point their desktop cameras at themselves and navigate through the many wardrobe options displayed on the screen.
As a result, user-generated content will be extremely beneficial to SEO and will aid in reaching the top of the SERP rankings. This functionality can be used by focusing on the location of the audience.
Google is heavily investing in augmented reality systems such as Tango and Daydream. The search engine is trying to provide searchers with immersive and streamlined experiences.
This is a logical result of Google’s ambition to continue enhancing searcher experiences and therefore preserve its leadership position as the world’s favorite search engine. As a result, AR-based content will have a higher chance of ranking higher in search engines.