When Google sees different websites vouching for your content through backlinks, especially those with authority, it concludes that your post is informa- tive and relevant, and thus deserves to appear higher up on search engine results pages.
The “better” the referral, the greater the authority of the website referring back to your content.
Here’s how you can get authority backlinks:
Reclaim Unlinked Mentions
Reclaiming unlinked mentions of your brand is most likely the easiest and fastest way to get high- quality back links. All you have to do is monitor who mentions your brand on blogs or in the news. You can do this with Google Alerts, which is a simple (and free) tool.
If you want more information about your men- tions, such as the number of shares or the domain authority of the website where the mention origi- nated, you can use tools such as BuzzSumo, Ahrefs Content Explorer, or Mention.
When the author mentions your brand, product, or service, you may notice that there isn’t always a link back to your website. That is when you should send them a quick note requesting proper link attribution. This also helps the publisher to provide a better experience for its readers by allowing them to click through and learn more about the brand featured. It’s a win-win situation.
Make Yourself Available as a Source to Other Publishers
By leveraging your expertise and unique data, you can become a source for other bloggers and journal- ists.
You’ll get a backlink every time someone quotes you. However, high-domain authority backlinks aren’t the only advantage of this strategy (although they are a huge benefit on their own). By becoming known as a trustworthy source, you will build your brand and get more people to come to your website through referrals.
The best part is that it isn’t as complicated as you would assume.
To begin, simply sign up for HARO (Help A Reporter Out). This is a free service that connects expert sources (such as yourself) with bloggers and jour- nalists seeking contributors.
Refresh Old Content
If you come across an article or a research report that hasn’t been updated in a while, look at how many backlinks it has. If that information is cited in a number of sources, you’ve discovered a true gem.
You can make better, more recent content with more relevant info. Once the material is up, you can contact bloggers or journalists who have linked to the previous version to inform them about the new version.
Create Ultimate Guides
An Ultimate Guide is a piece of information aiming to be the best, most thorough reference on a specific topic. It covers enough ground that you won’t need to look elsewhere to understand more about the subject.
These Ultimate Guides generate inbound backlinks since they assist bloggers and journalists in referenc- ing an idea they talk about.
For example, if someone writes an article titled “Tip for Making Your Website SEO-Friendly,” they may focus on a few suggestions and methods rather than teach SEO in detail; instead, they can simply link to an SEO Ultimate Guide to help their readers understand more about the subject.
Make Use of Images to Gain Links and Mentions
Infographics are most likely the most commonly utilized visual content for gaining backlinks. If you haven’t done so before, it’s always a good idea to experiment with them. However, if you believe infographics aren’t right for your company, here are a few additional visualizations to consider:
– Unique data charts and graphs
– Use visual diagrams to explain difficult concepts.
– One-page designs
– Public photo galleries that are open to the public and free to use.
Make use of the Broken Link Building Method
This strategy involves reaching out to a website that has a broken outbound link (a link to an external source) and suggesting they update it with a link to one of your pages. Of course, your page has to be a solid resource on the topic to which they were initially linked, so it makes sense to exchange the broken link with yours.
This strategy works so well because it adds a lot of value to the webmasters as it helps them solve a problem on their website and enhances the reader experience. The difficulty with this strategy is, of course, locating these broken links.
Siteliner is a tool that can help you find broken links. It’s free if you have fewer than 250 pages to review.