Every content creator aims to rank number one or be on the first page of the search engine results. Therefore, most of them invest highly in Search Engine Optimization (SEO) to achieve this. Several search engines are available in 2022, but Google is the most popular. Therefore, it attracts more content creators and marketers of different companies and brands. This article willdiscuss Google’s top three SEO trends you need to know in the year 2022.
#1. Mobile-first indexing.
More than 75% of internet users do searches using their mobile phones. This was predicted years back by Google therefore, they rolled out Mobile-First indexing (MFI). This means that the mobile version of the website is the most important, and Google search engine continues to prioritise mobile-friendly websites in their search engine ranking and indexing. Therefore, it is clear webpages that are non-mobile-responsive and those that offer poorUX (usability and user experience) are no longer given attention by Google in 2022. You are required to implement RWD (Responsive Web Design) for your website to rank high.
#2. Google’s Page Experience Algorithm.
Early last year, Google announced that user page experiences would be critical when indexing and ranking pages in their search engine. This means that they are currently looking at the overall user’s web page experience.
By using the page experience algorithm, Google can measure page experience of each webpage and rank it accordingly. According to Patrick Kattner, a developer advocate at Google, page experience is not just responsiveness and mobile-friendliness but also the loading speed, interactivity, visual stability, and HTTPS security.Therefore, you need to get a Chrome user experience report for your web pages to help you know what to improve to remain relevant in 2022 and in the future.
#3. Featured Snippets / Passage Ranking Update.
Google can now index parts or snippets of your content. This means that Google can rank parts of your website differently. They found it useful, especially for searches with long phrases. In most cases, those using voice searches tend to fall in this category because they just need to talk and paraphrase their searches by talking. To improve your ranking in case you fall in this category, you need to thoroughly research your audience and try to paraphrase what you think they can search while writing your web page content. Also, you need to focus on the quality of your content because the content will be consumed by the audience in your mind and not the search engine bots.
In conclusion, Google has taken huge steps to improve SEO. Marketers of different companies and brands need to keep up with these SEO changes as Google improves its algorithms every year. I would recommend every expert interested in the field of SEO to follow different Google forums so that every time they announce some new improvements, you be the first to know and initiate necessary adjustments in their websites.