SEO is an abbreviation for “Search Engine Optimisation.” The purpose of SEO is to increase a website’s visibility in organic search results. SEO helps businesses by ranking its websites higher on search engine results pages (SERPs).

When SEO is applied correctly, these efforts bring more traffic to the company’s website, boosting the likelihood of more conversions, which leads to more customers and sales.

The majority of SEO efforts focus on optimizing for Google’s search engine, which has a market share of more than 90% of the global search market. Nevertheless, it’s possible to optimize for other search engines such as Bing, Yahoo, Baidu, and others.