What is Link Exchanging?
Link Exchanging, which can be sometimes referred to as reciprocal linking, involves an agreement between two sites…
Glossary
This is our glossary of search marketing terms. It defines and explains various terms and strategies used in search marketing, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing. These terms will assist you in better understanding the practises and techniques used to improve website visibility and ranking in search engine results pages (SERPs) and drive qualified leads through online search. Whether you are new to search marketing or looking to expand your knowledge, this glossary will be a valuable resource for understanding industry terminology.
What are Editorial Links?
Editorial links are backlinks on article and pieces of content from credible authors where there is no…
What are Directory Links?
Directory links, from local SEO perspective, is an aggregated list of local companies, like a digital form…
What does Deindexed mean?
Deindexed is where a page, a group of URLs or an entire website is removed from a…
What is Domain Authority?
Domain Authority, known as DA, is a competitive metric used to predict a domain’s ability of ranking…
What is Structured Data?
Structured Data is a form of organised data and is considered the ’standardised’ format for providing search…
What is SRCSET?
SRCSET is code that indicates to the browser what image to show depending on aspects such as…
What is Schema.org?
Schema.org is code that wraps around parts of a webpage so that it can provide additional information…
What are Rich Snippets?
A rich snippet is what you see on search engine results pages, it’s the title and description…
What is Responsive Design?
Responsive design is the design of a website that Google prefers based on it being mobile-friendly with…